chess

Monthly Round Up - July 2019

Monthly round-up is our initiative to recap all the major announcements of the past month, which you might have missed. The month of July sees a couple of introductions of our reproductions. July of 2019 was marked by : .Introduction of 1865-70 Steinitz Chess Set .Introduced the Ultimate Chess Set .Introduction of Shera Series in Ebony and Boxwood .Christmas in July sale. A CB mega annual event Introduction of 1865-70 Steinitz Chess Set: Committed to expanding the Jaques family, chessbazaar® proudly presents the reproduction of the 1865-70 Steinitz Staunton pattern chess set. The original 1865-70 Steinitz Staunton pattern chess set in the playable condition is very very hard to find and may cost thousands of dollars if available. Our repro of 1865-70 Steinitz Staunton pattern chess set is a humble try to bring this legendary design to life and to let chess enthusiasts experience the game with this beautiful chess set which was not possible hitherto. Introduced the Ultimate Chess Set: A very common and sturdy chess set until now was available only in plastic avatar. CB with the inputs of a renowned collector, bring this magnificent chess set in ebonized and boxwood. This is a perfect chess set for blitz, club, and tournaments. The set features a Tournament standard 3.85" King with a base diameter of 1.65 inches. This is a captivated design featuring the magnificently robust and remarkable knight. Introduction of Shera Series in Ebony and Boxwood: After successfully re-introducing the Shera series in Bud rosewood and boxwood, we have introduced it in Ebony and Boxwood. Making it more perfect was really difficult for us, that is why we have borrowed its elegant look and most of the design elements from its previous generation. The carving of the knight is quite spectacular, look closely at the details around the mane and nostrils. The design of the other pieces is also highly commended to allow the set to truly stand out. They are meticulously handcrafted from the finest grade ebony and polished by hand to give it a rich and long-lasting shine. Christmas in July sale. A CB mega annual event: Started back in 2017, this time too, we have received an electrifying response from our dear customers and collectors. The deals in this event are the one which we generally reveal during our Christmas time. We would like to thank our customers for choosing us and put in there trust in us. That's all for now, Follow us on Twitter, Facebook and Instagram to stay up-to-date with the latest releases, offers & promotions. We'd glad to know your views and experiences of the chess sets which you have purchased from us. More to Read: Types of Chess Games 10 Best Chess Quotes  

Case Study by Google - Chessbazaar finds a winning strategy with Google Shopping and re-engagement campaigns.

About Chessbazaar, a small business based in Mohali, Punjab, sells wooden chess pieces, boards, and accessories prized by players and collectors worldwide. Their chess sets are handcrafted by families of artisans from nearby Amritsar, using tools and techniques that date back centuries. “It’s quite a history that we are selling, and we are very proud of it,” says Vikramjit Singh, Founder and Managing Director of Artsmart, Chessbazaar’s parent company. The challenge Founded in 2007, Chessbazaar first sold their hand-crafted products through third-party marketplaces. Unhappy with the fees and lack of brand control, they launched their own e-commerce website in 2012 and turned to Google digital marketing products to spread the word. Chessbazaar initially handled their Google Ads and Google Shopping campaigns in-house. But by late 2016, facing increasingly stiff competition from big online retailers, they needed help to showcase their extensive product catalog, especially to luxury chess set product buyers in the U.S. and UK. Chessbazaar initially encountered challenges in identifying, engaging, and then re-engaging potential customers. They also realized that, to reach and then remarket to these unique prospects, they needed distinctive messaging that reflected details such as different price points for different audience segments. For this reason, they found that targeted Shopping campaigns were important especially during the November–December holiday season. “Shopping campaigns are working brilliantly for us,” Singh notes. Their return on investment (ROI) during the first half of 2018 was 2.53, an increase of 172 percent, compared with the same period a year earlier. Related: Tournament Chess Sets – 5 Incredible Chess Sets to Choose from! The approach Chessbazaar worked with OnlineSales.ai to drive brand awareness and boost impressions and site traffic by identifying the most relevant Google Ads search keywords for their products. The team also re-engaged prospects who had already shown interest in their offerings via search, Shopping, display, and dynamic remarketing campaigns. Shopping campaigns ensured that prospective customers saw examples of Chessbazaar products before they visited the website, which increased the conversion rate. Data from Google Analytics also helped to reach specific audiences and locations in the U.S. and UK, and identify the best times to schedule the ads. The results These efforts brought dramatic results for Chessbazaar. Conversions rose by more than 35 percent thanks to display and dynamic remarketing (DRM) campaigns, which helped re-engagement, producing more conversions than standard search campaigns. Clickthrough rates (CTR) soared nearly 43 percent with the use of generic non-brand keywords, sitelinks, callout extensions, expanded text ads (ETA), and structured snippets. Revenues rose 185 percent as cost-per-acquisition (CPA) fell 16 percent. “Remarketing has given us substantial ROI of 2X, and the brand campaigns have also given us a very good conversion rate,” Singh says. Related: India gets its own Chess-Bazaar Market impact Successfully collaborating with their Google Partner was pivotal for Chessbazaar, as was reaching return customers. “Fifty percent of our customers are repeat customers, and remarketing actually was the turning point for us,” Singh notes. Chessbazaar is now looking at digital campaigns in Germany and other European countries, and perhaps Australia and South America as well. Related: Journey of 2018 to 2021 – A Year Full of Reproductions

"Chess as Art, Science, and Sport" Quote in Brief

We categories the activities into three categories — Painting as art, Physics as science, Football as sport— but if we talk about chess, then it can be plausibly be seen as all three, each with its own conventions. Chess action can be striking, systematic, or strategic. The former world champion Anatoly Karpov claimed in an oft-quoted remark that “chess is everything— art, science, and sport.”   Let’s see to what extent is this quote valid! Chess as ART: Chess has got its own style, beautiful moves, and combinations. As the art of beautiful poetry creates magic all around, a Chessmaster also possesses the equal creativity. The way the chess masters moves his chess pieces and turns the game in his favor is absolutely artistic. Best chess games are not only limited to the stage, where it is performed but it is saved as lifetime memory in the minds of the player as well as the audience. Great chess games are breathtaking work of art and where much beauty is found in the elegance of a perfect and inescapable solution to a complex problem. Solving such problems making beautiful combinations is deeply gratifying and reveals aesthetic satisfaction. Combinations are the poetry of the game; they are to Chess what melody is to music. And these combinations can be purely regarded as art. Chess as SCIENCE: About half of the greatest chess players in the world had mathematical or scientific backgrounds. Some people assert that there is always the best chess move in every position. Finding that perfect move involves a powerful logic behind it and that shows about its scientific approach. In the chess world, as in science, knowledge is acquired socially. As games are won and lost, newly “correct” and “objective” approaches to the game are discovered, and advice is reframed. This model suggests that chess theory is metaphorically likened to a science with experimental tests.  Advancement depends on challenges over the board. Players participate in local and extended networks of knowledge but always based on the recognition of community. Innovation is necessary for grandmasters to dethrone their predecessors; the tactical and strategic approach considers chess as Science. Related: Chess vs Checkers vs Backgammon – Clash of the Titans Chess as SPORTS: Anatoly Karpov remarked, “Chess is a cruel type of sport. In it, the weight of victory and defeat lies on the shoulders of one man. . . . When you play well and lose, it’s terrible.” Sports means competition. Like the world of Sports, chess games are also competitive. Why is chess so competitive? It is because of the various competitions organized by chess clubs and various chess tournaments held in different parts of the world. Players in tournaments can gain or lose rating points that measure their skill in comparison to other players. Ratings range from zero (novices start with an assumed rating of 600 but can lose rating points) to over 2800 for a top grandmaster. A rating locates one in a competitive hierarchy and determines in which tournaments one can participate and in which division one can play.  Chess is famously an activity of the mind, with only the slightest movement of light wood pieces. But when we have lengthy games then bodily stress is also involved and the person needs to be physically sound as in other Sports activities. With all these points mentioned above, we can say that the quote “chess is everything— art, science, and sport” by former world champion Anatoly Karpov proves to be valid. Related: 10 Best Chess Quotes Skills to Master Through Chess Viswanathan “Vishy” Anand  

Chessbazaar Quality, Production & Service Management

We don’t just talk about quality management, we actually deliver it. The chessbazaar Quality Management System is designed to ensure that we consistently meet our commitments to our customers and the environment. Constant examination of processes, through incident reporting, preventative and corrective actions, allows for continuous improvement in both our processes and our precious customers. Our quality management program ensures the following objectives: Focus on Customers Continual Improvement Related: Enjoy the holidays without getting bored – Chess, your strategic companion! Activities for incomparable quality Chessbazaar has created a quality cycle that continuously enhances quality at every stage: design, development, production, sales and after-sales service. Assuring quality through drawings: Chess Bazaar R&D department center drawings for maximum ease of manufacture in order to limit process variability and prevent human error during the manufacturing process. These drawings serve as the basis of our quality assurance efforts. Specifically, engineers utilize a database of measures and techniques for preventing past market quality issues and other information as they communicate closely with manufacturing departments during the initial development stage. Assuring wood quality through supplier audits: Assuring the quality of procured woods is an important element in delivering high-quality products. Chessbazaar development team visits its suppliers manufacturing facilities to conduct quality audits. Assuring quality through aggressive durability testing: We aggressively test the durability of our products before beginning mass production in order to verify that no quality issues exist. Related: Best Designer & Unique Chess Sets for Décor, Study, Home Office or Library System to enhance market quality: We have established a special quality center to prevent quality issues and to resolve them when they occur. The facility gathers quality-related data from our sales department. Measures and policies for preventing quality issues are then developed based on the issues identified from this data and provided as feedback to R&D and production departments responsible for operations including product design, manufacturer. When a quality issue does occur, we move quickly to resolve it, for example by working closely with R&D and production departments to investigate and address the cause, dealing with affected customers, and taking action to prevent a recurrence. We are also proud to introduce our recall system Chessbazaar strives to assure quality and address other issues by operating a recall system designed to replace the faulty chess sets. When we determine that any of our product issue requires action, we quickly contact the owners by telephone or email to provide information about how they can receive a free replacement. The associated information is also provided on our website and through the social media. Our Vision Aiming for 120% product quality “We have to aim for 120% product quality. If 99% of the products we make are perfect, that would seem like a pretty good record. However, the customers who become the owners of the remaining 1% will surely consider their products 100% defective. It is unacceptable that even one customer in a hundred—even one customer in thousand—should receive a defective product. That’s why we have to aim for 120%.” Chessbazaar is taking new initiatives to reach ever-higher product quality standards and to strengthen customer trust by offering products with an outstanding quality and at unbeatable prices. We look forward to serving you for many years. Related Blog: Tournament Chess Sets – 5 Incredible Chess Sets to Choose from!  

Monthly Round-Up – Sep 2016

The month of “Fall” we’ve dedicated to the chess enthusiasts, as we came up with the much awaited and anticipated 1972 Reproduced Fischer-Spassky Staunton Pattern Chess Set & The GM Blitz Edition Staunton Series Chess Set. GM Blitz Edition Staunton Series Chess Set is an arresting set, mainly for its excellent value and single piece knight design. We've also announced the Admiral Series II chess set last month, so if you think you might have missed the announcements or are simply looking for an orderly recap, the table below should be for you. It also comes complete with links to our respective product page. 1972 Reproduced Fischer-Spassky Staunton Pattern Chess Set The GM Blitz Edition Staunton Series Chess Set The Admiral Series II Staunton Chess Pieces in Ebony Wood & Box Wood First and foremost on the list is 1972 Reproduced Fischer-Spassky Staunton Pattern Chess Set. Our latest offering is inspired from the 1972 World Chess Championship match. The match took place in 1972 at Reykjavik the capital city of Iceland and has been dubbed the Match of the Century. Fischer won the match by impressive 12½–8½, becoming the eleventh undisputed World Champion. Reproduced Fischer-Spassky Series chess set in Staunton style is made up of stained Dyed boxwood and boxwood. The King proudly stands at 3.75(Tournament Size) inches and its base is a robust 1.6 inches. Wider base and superb size proportioning from the king to the pawn exhibits true intricate craftsmanship in all the pieces. Dark chess pieces are exquisitely crafted in stained dyed box wood. All Chess pieces are expertly carved in India and weighted for prodigious hand-feel and a very nice thud on the wooden chess board. Know More -> https://bit.ly/2dxbI63 Related: Non-Folding and Folding Storage Chess Sets And as long as we are on the subject of tournament chess sets, the GM Blitz Edition Staunton series chess set is one that deserves some attention. Pieces are beautifully hand carved in sheesham / stained dyed box wood and natural box wood. This chess set has been specifically designed for tournament players. The set features a Tournament standard 3.75" King with a base diameter of 1.65 inches. The GM Blitz Edition is expertly weighted from our master artisans and it's superb size proportioning from a king to pawn make this chess set an excellent choice for the blitz play in chess tournaments / clubs or regular home and school play. It's knight is made from a single piece of wood, there are no joins. Related: Pre-Eminence of “Knight” – The Legendary Chess Warrior The Admiral Series II Staunton Chess Pieces made the headlines as well, pieces are carved in ebony and box wood with the king height of 4.5 inches. Its base is robust 1.88 inches. This is a version 2.0 featuring the magnificent and all new robust knights. Pieces are meticulously handcrafted from the finest grade ebony and polished by hand to give it a rich and long lasting shine. Dark chess pieces are made up of ebony wood and the opposing pieces are made up of boxwood. Know More -> https://bit.ly/2dQdeLb We've also introduced #MyChessStory contest last month and it comes as no surprise that many chess players have already participated up to show their enthusiasm for the "Game of Chess". You can win up to 30% off vouchers + exciting prices with just submitting your chess story. That's a very brief summary though, if you missed the contest, be sure to catch up using the link below. [embed]https://www.youtube.com/watch?v=AYEgReHXv4A[/embed] Participate Now -> https://bit.ly/2dxdy73 And last, but not least, we can't fail to mention the 1950s Soviet (Russian) Latvian Reproduced Chess Set in antiqued box wood, which is on its way. Stay Tuned. That's all for now. Follow us on Twitter & Facebook to stay up-to-date with the latest releases, offers & promotions. We'd glad to know your views and experiences of the chess sets which you have purchased from us. You can also get the updates direct on your email by sign-up to our newsletter. Read More: Want to learn a new language called “Algebraic Chess Notation” ?

Journey of 2015 - Honour to the end

A Year in Trends - Story Unfolds

A Year in Trends - Story Unfolds In 2014 people searched million of queries. What do these queries say about? 1950 Dubrovnik chess set was the biggest launch for us in 2014 and it's no surprise that Dubrovnik chess set is one of the best acclaimed historic chess set we have ever launched. It’s the most searched query in 2014. Smartphone’s have taken the world by storm & now with our mobile friendly website, shopping is at your fingertips around the clock no matter where you are. You can take advantage of our time-sensitive deals on the go. Here at chessbazaar we've spent a lot of time working on new tools to help you, our readers, pick the right chess set for you. Our improved latest search is meant to improve search results & and provides condensed info. The search widget has an intuitive interface and show product images as well, so it will hopefully make the findings of the desired chess product pretty simple.  New search also provides condensed info on a set price, physical dimensions, material used etc. We've done our best to optimize the search widget for both wide and narrow layouts. The notify me feature has an intuitive interface and ask you for your e-mail address, that allows us to send you the notification once the item is back in stock & you can make a purchase before the stock runs out. That's all for now, Follow us on Twitter & Facebook to stay up-to-date with the latest releases, offers & promotions. We'd glad to know your views and experiences of the chess sets which you have purchased from us.